Phoenix Session Event Faculty
Rachael Kay Albers
MARKETING WORKSHOP SPEAKER
“Websites that Build Relationships and Your Bottom Line”
Forget plunking down thousands on a fancy, designer website - a gorgeous website WON'T save you. In this session, I'll be teaching you what you NEED to know to build your own website (or what the heck to tell your designer so you can make the most of your investment) - so you can build relationships with your audience and make more sales. (Spoiler alert: design is only a tiny part of the equation.)
You'll learn:
The three key elements you need to prepare before you begin designing a new website (or updating the one you've got)
The five questions EVERY website must answer
How to create "binge worthy" content that makes people fall in LOVE with your brand instead of simply "tolerating" it
Rachael Kay Albers is the creative director of RKA ink, a creative studio based outside Chicago, Rachael has helped hundreds of thought leaders and visionary entrepreneurs all over the world stand out online without selling their soul or playing the manipulation game.
When not crafting epic, unforgettable brands for her clients or playing with her daughter, Rachael hosts Awkward Marketing, a business comedy show blending fun-sized small business advice with storytelling and sketch comedy. Think of her as the one-woman SNL of biz TV.
Barbara Burnett
FINANCE WORKSHOP SPEAKER
“Let’s Talk Business and Tax Strategies: Living a Tax-Deductible Life”
The IRS tax code gives entrepreneurs so many tax deductions and a new credit towards your personal tax liability. So how do you know which tax write-offs keep you in compliance with the IRS and which ones could be revoked, if audited? The answers to those questions along with when to move from a Sole Proprietorship to an LLC and then to an S Corporation, what receipts to keep and other pertinent business tax strategies will be presented in the seminar "Let's Talk Business and Tax Strategies!" by using the mindset "Living a Tax Deductible Life".
Barbara Burnett is affectionately called “Grammy Tax.” She is currently the CEO of two tax practices located in Colorado and Utah. She knows taxes and juggle as a mamapreneur. As the former CFO of a franchise, she was instrumental in moving the franchise national to 107 stores. Barbara's family is her everything. She has two sons, one daughter, four playful grandsons, her kiddos' spouses and she helps take care of her elderly mother.
Keren de Zwart, ESQ.
LEGAL WORKSHOP SPEAKER
“Choose Your Own (Legal) Adventure”
Choose Your Own (Legal) Adventure will help you navigate the legal considerations at every stage of your business. Whether you are just in the idea-forming phase or you're operating and ready to scale, you'll get clear steps to ensure you can start and grow your business while being legally protected along the way. You'll see that being #legallylegit doesn't have to be scary or complicated.
After working for 10 years in the corporate arena, Keren had a desire to fill the legal gap for entrepreneurs and small businesses by replacing the outdated billable hour model with flat-fee pricing. With a decade of experience in corporate transactions, Keren has worked with every type of business: from side hustlers to raising millions of dollars and taking companies public. Today, she helps entrepreneurs get #legallylegit through her law firm, Not Your Father’s Lawyer. She resides in Orange County, California, with her husband and two children.
Sonja Thompkins
Operations Workshop Speaker
“Priorities and Profits: How to operate a successful business without sacrificing your Most Valuable Priorities (MVPs) like Yourself, Family, or Children”
In this workshop I'll work with attendees to:
Uncover what their individual priorities really are
Identify where their personal goals and their business goals aren't "playing nice"
Create a strategy that serves them and their customers without guilt or FOMO
Sonja Thompkins is a practical empowerment coach and business strategist who’s dedicated to helping women and brick & mortar entrepreneurs have fulfilled lives and businesses. Her motto is think big, start small and practice with precision. An entrepreneur for over 20 years she has mastered the art of pivoting her businesses to meet both industry challenges and personal shifts like marriage and motherhood and teaches these strategies in her coaching programs and podcast The Sonja Thompkins Show. When she's not working with ambitious entrepreneurs she's a wife and homeschool mom to her six year old son.
Marla mervis-hartmann
Yoga and Body Love Instructor
Love Your Body, Love Yourself
In this workshop, we will explore the importance of acceptance and appreciation for our bodies. Body image dissatisfaction is a growing epidemic that is killing our joy, power, and pleasure. By overemphasizing our looks, society has taught women to judge and dislike our bodies continually! Imagine if you owned who you are, felt beautiful in your skin, and had the confidence to go out and take on the world. Imagine spending less time obsessing about your body and began to enjoy your own body’s expression. Through Yoga, Breath-work, & Meditation, you will learn how to:
Honor and Appreciate your Body
Experience Pleasure & Bliss in your Yoga Practice
Accept Yourself and Feel your Beauty
Gain a Deeper Connection to Yourself
As creator of Love Your Body Love Yourself, Marla Mervis-Hartmann assists women in finding a "YES!" to that question. After years of struggling with her own dysfunctional body-relationship, Marla has transformed her experiences into services to help women discover honor and appreciate their bodies. Marla has spoken at TEDx Salinas. She was the leading body image expert at Journey Malibu, a Drug/Alcohol rehabilitation center.Marla's passion for women's health has led her down many paths of study, including women's sexual wellness; postpartum pelvic care, Tantra teacher, Yoga teacher, Reiki and massage therapy. Marla devotes herself to empowering women to feel good about themselves and to live the life they desire. She lives in LA with her husband and son, where she works full-time as a professional coach, speaker, facilitator, and Reiki Master.
Lori Caden
Keynote Speaker
“Hustlin with Heart: Insights for the Mama with BIG Business Dreams”
Want to do BIGGER things in your business? Let’s get you thinking BIGGER from someone who’s built multi-million-dollar brands and changed lives for tens of thousands of women.
Mom of two great kids, Lori cofounded Caden Concepts and Belly Bandit with her sisters. She’s a cheerleader for mompreneurs and co-hosts the High Five Grant for Moms as one of the “most fulfilling things she’s done” in business.
She was recently featured in Forbes as a global business leader and LOVES supporting other moms in business.