Utah Session -Event Faculty
Rachael Kay Albers
MARKETING WORKSHOP SPEAKER
“Websites that Build Relationships and Your Bottom Line”
Forget plunking down thousands on a fancy, designer website - a gorgeous website WON'T save you. In this session, I'll be teaching you what you NEED to know to build your own website (or what the heck to tell your designer so you can make the most of your investment) - so you can build relationships with your audience and make more sales. (Spoiler alert: design is only a tiny part of the equation.) You'll learn: - The three key elements you need to prepare before you begin designing a new website (or updating the one you've got) - The five questions EVERY website must answer - How to create "binge worthy" content that makes people fall in LOVE with your brand instead of simply "tolerating" it
Rachael Kay Albers is the creative director of RKA ink, a creative studio based outside Chicago, Rachael has helped hundreds of thought leaders and visionary entrepreneurs all over the world stand out online without selling their soul or playing the manipulation game.
When not crafting epic, unforgettable brands for her clients or playing with her daughter, Rachael hosts Awkward Marketing, a business comedy show blending fun-sized small business advice with storytelling and sketch comedy. Think of her as the one-woman SNL of biz TV.
Barbara Burnett
FINANCE WORKSHOP SPEAKER
“Let’s Talk Business and Tax Strategies: Living a Tax-Deductible Life”
The IRS tax code gives entrepreneurs so many tax deductions and a new credit towards your personal tax liability. So how do you know which tax write-offs keep you in compliance with the IRS and which ones could be revoked, if audited? The answers to those questions along with when to move from a Sole Proprietorship to an LLC and then to an S Corporation, what receipts to keep and other pertinent business tax strategies will be presented in the seminar "Let's Talk Business and Tax Strategies!" by using the mindset "Living a Tax Deductible Life".
Barbara Burnett is affectionately called “Grammy Tax.” She is currently the CEO of two tax practices located in Colorado and Utah. She knows taxes and juggle as a mamapreneur. As the former CFO of a franchise, she was instrumental in moving the franchise national to 107 stores. Barbara's family is her everything. She has two sons, one daughter, four playful grandsons, her kiddos' spouses and she helps take care of her elderly mother.
Keren de Zwart, ESQ.
LEGAL WORKSHOP SPEAKER
“Choose Your Own (Legal) Adventure”
Choose Your Own (Legal) Adventure will help you navigate the legal considerations at every stage of your business. Whether you are just in the idea-forming phase or you're operating and ready to scale, you'll get clear steps to ensure you can start and grow your business while being legally protected along the way. You'll see that being #legallylegit doesn't have to be scary or complicated.
After working for 10 years in the corporate arena, Keren had a desire to fill the legal gap for entrepreneurs and small businesses by replacing the outdated billable hour model with flat-fee pricing. With a decade of experience in corporate transactions, Keren has worked with every type of business: from side hustlers to raising millions of dollars and taking companies public. Today, she helps entrepreneurs get #legallylegit through her law firm, Not Your Father’s Lawyer. She resides in Orange County, California, with her husband and two children.